The Head of UX Design plays a crucial role in the Graphic Design industry. They are responsible for leading and managing a team of designers to create user-centered designs that meet business objectives. The Head of UX Design is also responsible for ensuring that the design team follows best practices and stays up-to-date with the latest design trends and technologies.
The Head of UX Design works closely with other departments, such as product management, engineering, and marketing, to ensure that all aspects of the user experience are considered in the design process. They conduct research to understand user needs and behaviors, develop personas and scenarios, create wireframes and prototypes, conduct usability testing, and iterate on designs based on feedback. Ultimately, their goal is to create designs that are intuitive, easy-to-use, visually appealing, and meet business goals. The role requires strong leadership skills as well as expertise in user experience design principles such as information architecture (IA), interaction design (IxD), visual design (VD), usability testing (UT) among others.