B2B Personas Library
Discover insights, jobs to be done and pain points of B2B personas by industry and seniority.
Industries
Accounting (103) Agriculture (67) Animation (129) Apparel & Fashion (100) Architecture & Planning (118) Automotive (100) Aviation & Aerospace (63) Banking (131) Biotechnology (130) Capital Markets (116) Chemicals (75) Civil Engineering (100) Computer Games (100) Computer Hardware (149) Computer Software (138) Construction (80) Consumer Electronics (114) Consumer Goods (124) Defense & Space (56) Design (115) E-Learning (114) Environmental Services (112) Facilities Services (93) Financial Services (199) Food Production (94) Government Administration (109) Government Relations (79) Graphic Design (96) Health, Wellness and Fitness (100) Higher Education (169) Hospital & Health Care (157) Hospitality (108) Human Resources (90) Industrial Automation (115) Information Technology and Services (223) Insurance (108) Internet (283) Investment Management (112) Legal Services (111) Logistics and Supply Chain (100) Management Consulting (160) Manufacturing (87) Market Research (110) Marketing and Advertising (100) Medical Devices (104) Medical Practice (241) Mining & Metals (98) Nanotechnology (140) Nonprofit Organization Management (100) Oil & Energy (119) Online / Broadcast Media (88) Outsourcing/Offshoring (170) Packaging and Containers (103) Pharmaceuticals (206) Public Policy (91) Public Relations and Communications (78) Publishing (134) Real Estate (84) Research (91) Retail (208) Semiconductors (99) Staffing and Recruiting (102) Venture Capital & Private Equity (86) Veterinary (114) Warehousing (110)
Read the Guide
Read the guide on how to use the B2B Personas Library for research, common use cases you can use it for, and what to avoid.
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