How Product Teams use OpenQ
Product teams use OpenQ at different stages of the product lifecycle to identify, validate, build and test with the voice of the customer.
Discover customer pain-points
Interview prospective users to discover customer pain points, understand existing workflows, tools and workarounds.
Generate new product ideas
Interview prospective users and brainstorm to generate ideas for new products and features.
Validate solution hypotheses
Present your early solutions to prospective users and get directional feedback on if solution solves the user's problem.
Test product usability
Test prototypes, mockups, and products with prospective users to test usability and identify improvement areas.
Find reference customers
Find "reference customers" for new product launches or for expanding existing products into new markets.
Perform competitive research
Talk to prospective users to identify their current solutions and discover their strength and weaknesses.