How Teams use User Interviews
Product, Research, Design and Marketing teams use OpenQ to address diverse research needs across multiple use cases.
Generative user research
Discover customer needs and pain points through customer discovery interviews with different customer segments.
Evaluative user research
Validate your solutions and evaluate your prototypes or designs through moderated usability testing.
Unearth B2B market opportunities through in depth interviews with your target customer segments.
Evaluate your competition through targeted interviews with your competition's target audience.
Conduct interviews with domain or industry experts to discover unique insights & make data-driven decisions.
Marketing research & enablement
Optimize your marketing messaging & campaigns with targeted insights from your B2B customer segments.